golden elixir
The Golden Elixir of Mood, Memory, and Radiance
Saffron, often called “red gold” with intoxicating aroma has enchanted ancient healers, poets, and modern scientists alike.
Building on traditional wisdom and herbal practices, current studies show us that saffron is a promising herb for mild to moderate depression, sexual dysfunction and reproductive health, retinal disease, Alzheimer’s disease, weight loss, and more. Saffron is also nicknamed the sunshine spice. This is not just due to its distinct color but also because it may help brighten your mood. Saffron is high in antioxidants, which help neutralize harmful free radicals. Free radical damage has been linked to chronic diseases, such as cancer. Like any herb that supports the circulation and the nervous system, saffron increases mental wellbeing by nourishing the nerves and increasing the movement of blood and energy in the tissues.
The use of saffron for melancholy was frequently mentioned in historical writings from both Eastern and Western traditions. Chinese texts from the Mongol dynasty of the 13th-14th centuries claim that long-term ingestion of saffron brings happiness to the heart.
English herbalist Christopher Catton was quoted in 1862 as saying, “Saffron hath power to quicken the spirits, and the virtue there of pierceth by and by to the heart, provoking laughter and merriness”
In another example of evidence-based research reflecting traditional knowledge, saffron has been shown to be effective in enhancing menstrual wellness. Notably, saffron has proven effectiveness in addressing many symptoms of premenstrual syndrome (PMS). In the study, participants rated symptoms according to subscales that included mood, behavior, pain, and physical changes.
Saffron is believed to have a calming effect on the mind and is often used in religious ceremonies to promote spiritual awakening and mental clarity. Its use in cooking is thought to help create a meditative state, allowing participants to connect more deeply with the divine.
Saffron has shown neuroprotective properties, making it a promising ally in aging, memory, and even neurodegenerative conditions:
may slow the progression of Alzheimer’s disease by reducing amyloid-beta plaque accumulation
crocin and safranal have antioxidant and anti-inflammatory effects that protect brain cells from oxidative stress
Radiance for Skin & Beauty
enhances glow and brightness of the skin
supports even skin tone and reduces pigmentation
rich in antioxidants that fight signs of aging
often infused into oils, masks, and creams for royal facial treatments